乡村森林旅游项目规划中哲学元素运用的个案分析——以宜春市月都花溪谷项目为例

以江西省宜春市"月都花溪谷"乡村森林旅游项目规划中哲学元素的应用为个案,结合哲学理论进行分析。结果表明:乡村森林旅游项目规划应有哲学的自觉,根据项目所在地自然和人文资源禀赋,因地制宜地吸收哲学元素,从而打破乡村森林旅游项目同质化和见物不见人的困局,赋予乡村森林旅游项目以特色和灵魂。因此,提出突破森林旅游项目规划中一元化的经济思维定势、以哲学思维唤起人学意义、因地制宜激发内生式哲学文化活性等启发性建议。     

To tell or not to tell? The roles of perceived norms and self‐consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping

Secondhand apparel shopping resides in a domain characterized by used goods traditionally associated with financially marginalized consumers. Acknowledging the elusive psychological barriers associated with preowned apparel, this study explores mechanisms that facilitate consumers' willingness to recommend online secondhand apparel shopping. Results from three experimental studies and a cross‐sectional survey of online secondhand shoppers in the United States reveal that hedonic and ethical benefits influence recommendation behavior via perceived norms, whereas economic benefit directly influences consumers' willingness to recommend. Moderated mediation analyses further demonstrate that self‐consciousness alters the strength of the indirect effects, such that consumers with lower self‐consciousness displayed greater willingness to recommend compared to highly self‐conscious consumers. Findings contribute to a greater theoretical understanding of the roles perceived norms and self‐consciousness play in facilitating or inhibiting recommendation behavior in a context that implicitly involves self‐disclosure of one's secondhand purchase behavior. Managerial implications offer insights on salient benefits that can be leveraged to influence word‐of‐mouth recommendation.     

The Unconscious Countermovement and the Conscious Polanyian Movement: A New Vocabulary for Contemporary Polanyian Scholarship

ABSTRACT

This article aims to overcome an impasse in current Polanyian scholarship by suggesting a new vocabulary to explain Polanyi’s ‘double movement’ and ‘countermovement’ concepts – the unconscious countermovement and the conscious Polanyian movement. It argues current literature often misinterprets these core concepts, which can lead to a misunderstanding of Polanyi’s general thesis. This paper uses the Carton (2018. On the Nature of the Countermovement: A Response to Stuart et al.’s ‘Climate Change and the Polanyian Countermovement: Carbon Markets or Degrowth?’. New Political Economy)-Stuart et al. (2019. Climate Change and the Polanyian Counter-movement: Carbon Markets or Degrowth? New Political Economy, 24 (1), 89–102) debate on the countermovement to exemplify some of the current misapplications of the countermovement as explicitly ‘anti-capitalist’ (Stuart et al. 2019. Climate Change and the Polanyian Counter-movement: Carbon Markets or Degrowth? New Political Economy, 24 (1), 89–102) movements. This paper argues that in fact all countermovements, as described in The Great Transformation, are necessarily non-ideological. I argue that dialectics and consciousness are fundamental to understanding the double movement and countermovement concepts and that highlighting the conscious/unconscious dynamic within Polanyi’s work helps avoid misreadings of key concepts and provides a clearer and more comprehensive understanding of Polanyi’s general theory.     

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics,consumer readiness,and health consciousness

Drawing on the notion of parasocial interaction (PSI) and the social comparison theory, this experimental research examines how nutritionist video bloggers (vloggers) influence consumer compliance intentions toward healthy, weight-loss diets. Drawing on two samples (Mexican Americans and White Caucasians) and using structural equation modeling and mediation analysis, this research highlights vloggers’ credibility and physical attractiveness, but not homophily, as salient source characteristics that influence PSI, which in turn reinforces compliance intention. Moreover, consumer readiness, consisting of role clarity, ability, and motivation, serves as a partial mediator of the PSI–compliance intention relationship. Lastly, consumer health consciousness emerged as a significant moderator of the PSI–compliance intention relationship among White Caucasians, but not among Mexican Americans. The findings and their implications are discussed.     

Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and generalizability of the results. The results show that product characteristics and consumer concerns improve millennials’ health consciousness and increase their social consciousness, which, in turn, increase their willingness to pay a price premium and their purchase frequency of organic foods. The findings show that the proposed model has high validity, with only one significant difference between the two countries. Theoretical contributions and managerial implications are discussed.     

Barriers toward purchasing from online travel agencies

Online travel agencies (OTAs) are expanding their services to many segments of the travel and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of consumer resistance. However, prior literature has largely focused on travelers’ adoption intentions toward OTAs, scarcely exploring the causes of such resistance. Addressing the gap, this study extends the innovation resistance theory (IRT) to examine the barriers to positive purchase intentions toward OTAs. A mixed method research design with open-ended essays and cross-sectional survey is used to test the proposed model. Findings suggest that benefits barrier is the chief inhibitor of purchase intentions. In comparison, privacy and security concerns and the vulnerability barrier show positive association with intentions. As a moderator, visibility influences the strength of the association between benefits barrier and purchase intentions. Further, the strength of this association differs among young, middle-aged, and old users.     

Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption

Achieving sustainable development is a significant hurdle that societies around the world face in the present era. The on-going global discourse on sustainability revolves around the dual objective of developing sustainability consciousness while fostering social and economic progress. However, despite its relevance to humankind, little is known about the mechanisms and boundary conditions that explain what influences an individual's sustainability consciousness. To fill this void, we borrow from the theory of mindful-consumption and explain why and how mindfulness impacts sustainability consciousness. Besides, given that material wealth is experiencing an unprecedented boom, we examine the moderating role of materialism on the aforesaid relationship. Demographic factors such as age (Gen Y vs Gen Z) and gender (male vs female) were also employed as moderators in the study. A sample of 726 was collected through a survey instrument and analysed using SMART PLS to test the hypothesized relationships. Findings reveal that there is a significant positive relationship between mindfulness and sustainability consciousness with materialism acting as a significant moderator. The model relationships did not vary across the two generational cohorts (Gen Y and Gen Z) significantly. The results further revealed that the impact of materialism was stronger for females than males, depicting gender to be a significant moderator on the proposed relationships. The current work is among the very few studies that empirically validate the influences of mindfulness on the entire gamut of sustainability (including environmental, economic, and social aspects); and has major implications for academicians, practitioners, and policy makers passionate about sustainability.     

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.     

实施知识产权战略——我国企业应对美国337条款的有效途径

我国加入世贸组织之后,中美之间的贸易战逐渐出现一些新的变化,在反倾销措施不断加强的同时,美国正在越来越多地使用对贸易和知识产权限制更为严格的337条款作为保护其贸易的手段,使中国企业蒙受了巨大的损失。因此,实施知识产权战略,是我国企业维护自身利益,跨越美国337条款这道贸易壁垒最有效的途径。     

我国大力发展绿色旅游的前景及策略研究

在席卷全球的绿色消费浪潮的冲击下,在国外绿色旅游勃然发展的推动下,我国的绿色旅游将会顺应时代潮流应运而生并显示出迅猛的发展势头。旅游企业不但要全面贯彻“绿色旅游”的理念,在引导旅游供应商提供符合环保要求的旅游产品的同时,也要引导旅游消费者致力于环境保护,形成统一的环保意识,并且节约旅游资源,保护旅游环境,最终实现旅游业的可持续发展。